Privacy Policy

At Pure Eye Vision, we value your privacy and are committed to safeguarding your personal information. This Privacy Policy outlines how we collect, use, and protect your data when you visit our website, schedule appointments, or use our eye care services. By accessing our website or using our services, you consent to the practices described in this policy. If you disagree with any part of this policy, please refrain from using our website or providing personal information.

1. Information We Collect

When you interact with Pure Eye Vision, we may collect different types of information to improve our services, facilitate appointments, and enhance your overall experience. The types of information we collect include:

• Personal Information: This includes your full name, date of birth, contact details (phone number, email address), and physical address, which you provide while booking appointments, signing up for newsletters, or contacting us.
• Medical Information: To provide the best eye care, we may collect details about your vision history, current prescriptions, prior eye treatments, and any relevant health conditions that may impact your eye care.
• Payment Information: If you make a purchase for eye care services, glasses, or contact lenses, we may collect billing details, credit/debit card information, or insurance details, ensuring secure transactions.
• Website Usage Data: We automatically collect data about how you interact with our website, including IP addresses, device information, browser type, and pages visited, helping us improve user experience and website security.
• Cookies and Tracking Technologies: We use cookies to analyze user behavior, enhance navigation, and personalize your experience. You can manage cookie preferences through your browser settings.

2. How We Use Your Information

Your data is used to provide, enhance, and secure our eye care services. Below are the key purposes for collecting your information:

• To Provide Medical Services: Your health information helps us schedule appointments, assess vision conditions, and recommend the best treatment plans tailored to your needs.
• To Process Payments: We use payment information to complete transactions for consultations, eyewear purchases, and medical procedures, ensuring a smooth billing process.
• To Improve User Experience: Website data analysis allows us to optimize content, simplify navigation, and ensure a seamless browsing experience.
• For Security & Fraud Prevention: We implement security measures to protect against unauthorized access, cyber threats, and fraudulent activities.
• For Communication: We may send appointment reminders, service updates, promotions, or eye health tips via email or SMS. You can opt out of promotional messages anytime.
• To Comply with Legal Obligations: Certain medical and financial records must be retained to comply with healthcare regulations and tax laws.

3. Data Protection & Security

Pure Eye Vision prioritizes the security of your personal and medical data. We use advanced encryption protocols, secure databases, and strict access controls to prevent unauthorized access, loss, or theft of information. Our security measures include:

• SSL Encryption: All sensitive information is encrypted using Secure Socket Layer (SSL) technology, ensuring safe transmission of data.
• Restricted Access: Only authorized personnel and healthcare professionals have access to patient records, ensuring confidentiality.
• Data Anonymization: When possible, we anonymize data to protect identities while conducting research or statistical analysis.
• Regular Security Audits: Our IT team continuously monitors and updates security protocols to stay ahead of potential cyber threats.

Despite these precautions, no online platform can guarantee complete security. We encourage users to use strong passwords and avoid sharing sensitive information over untrusted networks.

4. Sharing of Information

We respect your privacy and do not sell or rent your personal information. However, in certain situations, we may share your data with:

• Healthcare Partners: If necessary for treatment, we may share medical records with ophthalmologists, optometrists, or pharmacies.
• Payment Processors: Financial transactions are securely processed through third-party payment providers that adhere to strict security standards.
• Legal Authorities: In compliance with healthcare regulations or legal investigations, we may disclose information when required by law.

We ensure that all third-party entities handling your data adhere to strict confidentiality and security protocols.

5. Your Rights & Choices

You have control over your personal information and can exercise the following rights:

• Access & Correction: You can request a copy of your personal data and update any inaccuracies.
• Data Deletion: If you no longer wish us to retain your information, you can request data deletion, subject to legal and medical record-keeping requirements.
• Opt-Out of Marketing: You can unsubscribe from promotional emails and SMS notifications at any time.
• Cookie Preferences: You can manage cookies and tracking preferences through your browser settings.

6. Third-Party Links & External Websites

Our website may contain links to third-party websites, applications, or services for educational purposes, partnerships, or convenience. While we strive to include only reputable and secure links, Pure Eye Vision is not responsible for the privacy practices, data collection methods, or security measures of these external websites.

Once you navigate to an external website through a link provided on our platform, your personal information may be subject to the terms and conditions of that website’s privacy policy. We strongly encourage users to read and review the privacy policies of any third-party sites before sharing personal data, making transactions, or engaging with their services.

Additionally, third-party service providers, such as analytics tools and payment processors, may collect information about your interactions. These providers operate independently, and while we take reasonable steps to ensure they comply with privacy regulations, we cannot guarantee their adherence to the same standards of data protection.

If you encounter any security concerns or misleading information on a third-party website linked from Pure Eye Vision, we encourage you to report it to us immediately.

7. Children's Privacy

Protecting the privacy of children is a priority at Pure Eye Vision. Our services and website are not intended for children under the age of 13 without parental or guardian consent. We do not knowingly collect, store, or use personal data from children without proper authorization.

If a parent or legal guardian becomes aware that their child has provided personal information without consent, they should contact us immediately. Upon verification, we will take appropriate measures to remove the data from our records.

For parents seeking eye care services for minors, we require parental authorization before collecting any medical or personal information. This ensures that children receive proper care while maintaining compliance with applicable privacy regulations.

We also advise parents to monitor their children’s online activities and educate them about internet safety to prevent unauthorized sharing of personal details on various websites.

8. Policy Updates & Changes

As technology, regulations, and business practices evolve, Pure Eye Vision may update this Privacy Policy periodically to reflect these changes. We are committed to keeping you informed about any significant modifications that affect how we collect, store, or use your personal information.

Whenever an update is made, we will revise the “Effective Date” at the beginning of this policy. For major policy changes that impact your rights or the way we handle your data, we may notify you via:

• Website banners or pop-up notifications
• Email alerts (if you have opted in for communications)
• Account notifications (if applicable)

It is your responsibility to review this policy periodically to stay informed about our latest privacy practices. Continued use of our website and services after an update constitutes acceptance of the revised terms.

If you disagree with any policy changes, you may choose to discontinue using our services and request data deletion as outlined in Section 5.